You’re in love with music and at the age of 15, you became the CEO of your own record label. Can you explain how that happened?
At the time, my first band, HER, was about to release our debut album. As I didn’t want us to be seen as just “another high school band”, I thought it would be strategic to “professionalize” our release by associating it with a record label. The hope in doing so was to assist with obtaining better opportunities for the band overall along with potential management/booking agent interest.
I’m fortunate in that I come from a business-minded family – being the daughter of two entrepreneurs – so when I presented the idea to my parents, they were more than willing to help me recruit the services of a lawyer and an accountant to make my label a reality.
My label continues to be the home for my album releases and has also become a means through which I assist other artists with publicity and management advice.
You’ve been very successful with your music. How does it feel to have been added to the roster of the last ever Vans Warped Tour? Which is huge being that you were hand-picked by the founder.
I think it goes without saying that it’s an incredible honour, we are truly grateful for the opportunity and hope to do Canada proud.
I had the privilege of performing on Vans Warped Tour in the early 2000s with my previous band, Anti-Hero, and what I’ve always loved about the festival is its inclusive and supportive atmosphere.
The headliners and supporting acts are provided with equal opportunity to showcase their talents and as a result, many now-major acts were “launched” by performing at Warped.
From an audience perspective too – because Warped has mid-sized events – attendees can really connect with their favourite performers in a much more intimate way than say if they were attending a massive festival like Coachella. I really admire Warped’s commitment to its DIY grassroots beginnings and believe that’s why it is the longest running touring music festival in North America.
With Anti-Hero, you played many stages. For the listeners if you’ve never checked out this group I would suggest you do. You guys disbanded and you took a bit of a backseat to music for a while – What made you take that break?
In short, I needed to: I needed to distance myself from the music industry and fellow musicians to refocus and figure out who I wanted to be as an artist going forward. I had invested every bit of myself personally and professionally into Anti-Hero and it was absolutely heartbreaking to me when it became clear that my fellow bandmates and I were no longer on the same page.
As a rock musician, it has and continues to be difficult to find fellow players who prioritize the music ABOVE the “sex and drugs”. It’s a sad reality but this is often a key cause for many band breakups including the disbandment of Anti-Hero.
When I decided in 2010 to give music another go, I admittedly was still struggling to figure out which direction I should go in as a solo artist. I call “Off Of the Pages” – my debut solo album – my experimental phase. I did a mini tour on that material and it felt awkward and uncomfortable for me to be up there on stage, alone with an acoustic guitar. I wasn’t fond of the venues I was typically getting booked at (ie: coffeehouse type places) – they just didn’t suit me and my songwriting didn’t fit the typical “singer-songwriter” fare.
I continued to be experimental in the studio for my second solo album, “Onto the Floor” which was just released at the end of 2016. This time however, I knew I needed (albeit wanted) a band to join me on stage.
I’m very fortunate to have found Tyler Randall and Amber Gorham, the drummer and bassist for my new project, The Truth Untold. Both are not only talented musicians but they also “get” the importance of treating one’s craft with “professionalism.”
How important is it to be involved in the community as a musician or an aspiring artist trying to grow their fanbase?
Being involved with one’s community and local events can serve as a great way to network and connect with new potential business prospects and/or fans, BUT that (in my humble opinion) shouldn’t be one’s sole motivation for doing so.
We can all make a difference in this world in small but meaningful ways and being involved with one’s community – especially non-for-profit causes/events – is a great way to make THAT difference.
I feel very fortunate to have been blessed with the ability to perform and public speak and I’m happy to lend those talents to worthy events, like London’s Defeat Depression.
As far as growing one’s fanbase as an aspiring artist in today’s age of social media, I’m pretty old-school and I still maintain that the best way to do so is to:
1) be genuine
2) connect with people in REAL life (not just the internet) whether it’s through workshops, open mics or gigs
3) always express gratitude
Let’s get to know you: How’d you get into music and what made you say, “Hey I think I could have a future in this”?
I actually began my musical journey as a classically-trained singer. My parents enrolled me in vocal lessons through the Royal Conservatory and I studied vocal technique and theory for over a decade. I had once upon a time aspired to be on broadway but life, as it were, had different plans.
As the story goes, it was a fateful performance at a local talent show which connected me with the woman who would become the guitarist in my first band, HER. It was further because of a “challenge” to my musical credibility that I picked up the guitar and within six months had written my first rock album, HER’s “Straight from the Loft”.
I don’t think at any point I actively thought, “I could have a future in this”. I’ve never had delusions about the near impossibility of “making it” in the music industry. BUT from the moment I began writing and performing rock music, something in me awakened and I can say with certainty I have no greater love than a love for music. It’s simply a part of who I am and I can’t imagine my life without having music in it in some capacity.
We’re talking to Rose Cora Perry of the Truth Untold. What are some tips you can give a band that is just starting out? What does one need to do to stand out?
1) Don’t expect anyone to work harder for this than you. If this is your dream – what you truly want in life – learn how to navigate the BUSINESS and don’t expect any handouts.
2) If it’s about the MUSIC, that should always be your priority above all else. Learn your craft, practise diligently and always be open to improving.
3) Have a good story to tell, be relatable and write music with meaning. Understand that your band is a whole package: from your biography to photos to your music and videos. Be consistent with your marketing, be consistent with promoting everything you do and above all, be sure you can back up the hype.
To learn more about Rose Cora Perry & The Truth Untold, connect with them on social media:
George returns to Mexico, and rocks the best new music in the world. Featured in this podcast music from Renegades, New Years Day, Sever, Bellevue Days, Dream State, Mock Love, A Scent of Wolves, The Charming Liars, Crossing The Limits, Them Evils.
A Life To Live, featuring former members of From Ashes To New, have released their emotionally impactful tribute video to Chester Bennington with a cover of Linkin Park’s song “One More Light”. The band, who had been working on the video since January, were waiting for the right time to release it. The one year anniversary of Linkin Park’s album, One More Light is on May 19th and they felt this would be an appropriate time for the video’s release. The band is currently writing their first independent LP with producer Rick Lander (Flaw, Dead Horse Trauma). The yet-to-be-titled LP is expected to surface later this year, but you can count on new material emerging as we progress through 2018.
“We are incredibly excited and proud to release this long overdue tribute to Chester. We wanted to take this opportunity to not only pay our respects to such an immeasurable influence on us personally and the rock world at large, but also do our part to raise awareness for mental health. I have been open about my struggles with depression in the past in hopes of letting others know it’s okay to talk about it because you are not in this alone. Any and all proceeds made from our rendition of “One More Light” will be going to charity in support of mental health awareness.”
– Much love and respect, Chris Musser & A Life To Live
A Life To Liveis an American rock band from Lancaster, Pennsylvania and Chicago, Illinois. Formed in 2018, the band consists ofChris Musser(lead vocals, guitar, bass),Tim Donofrio(drums, vocals) andBranden Kreider(lead guitar, bass, vocals). All three members are formerly of rap/rock band,From Ashes to New (Better Noise Records). The new project marks a much anticipated derailment from their rap/rock past. As they explore their newly reinvigorated passion for music, the band is plowing ahead showcasing their eclectic influences and dynamic versatility as musicians. Their unapologetic approach to songwriting makes it abundantly clear that they have no intentions of going quietly into obscurity.
In this podcast, George takes the show to Mexico. He may be on vacation, but the show doesn’t stop, the discovery of new rock artists must go on. Join him as he uncovers more of the best upcoming talent, and hidden gems in the rock world. This week we featured bands such as: The Republic of Wolves (USA), The Noble (USA), Weigh the Anchor (Canada), Lowell (Canada), The Preoccupations (Canada), Black River Delta (Sweden), Madsen (Germany), Favx (UK), Heavy Rapids (UK), Annabel Allum (England)
George brings his revolutionary new radio show to life by pushing boundaries and featuring today’s hottest bands, yet to be discovered….This is the World Rock Countdown.
This week we discovered music from:
Honey And Salt – A Nihilist Takes Up Knitting (USA), L.I.F.T. – Cassette (USA), The Alpha Fire (USA) – Trail of Tears ,Fall Of Envy – Shattered (USA), Betamensch – Surreal (Germany) , Barns Courtney – Sinners (England) , Lady Moustache – Next To You (Germany), Lady Bird – Social Potions (England), Mick Blankenship – Transcend the Machine (USA), The Standstills – Wild (Canada)
Get your introduction to Dash Cooper, the son of Alice Cooper. He’s got a new band called CO-OP thats taking their music across North America. In this episode, we discuss his love for music, growing up with a rockstar dad, Star Wars obsessions, CO-OP, and hanging out with Johnny Depp.
Bands you’ve yet to discover: Hail Sagan, The Wake Woods, Flowers For Daniel, Veridian, Cold Years, Ducking Punches, Stone Horses, Retro Video Club, Saint PHNX, Sunflower Bean. George continues his journey to find today’s best talent, and tomorrows generational talent.
The World Rock Countdown catches up with lead singer from Seattles’ Vendetta Red – ZACH DAVIDSON
Growing up and living in Seattle during one of the biggest musical revolutions in history must have been quite exciting. Can you share your experience?
I grew up in Porterville California but when I moved to Seattle in ’98 there was an incredible music scene that I loved. Grunge was definitely not happening in the underground but there were some fantastic punk bands and indie bands, and acid was very cheap and readily accessible.
Being able to play the 20th Anniversary Show of Nirvana’s Nevermind would be quite an honour. Explain what Nirvana and the whole grunge movement meant to the band?
Nirvana was the first band that proved to me that every single song on your album should be fucking incredible. I really loved the bohemian aesthetic but honestly most of the music was fucking boring. I loved Nirvana and Screaming Trees, Smashing Pumpkins, Pearl Jam’s 10, Soundgarden’s Badmotorfinger, but once every band started copying them I just really fell out of love quick. I really got into Radiohead and The Pixies around that time.
Vendetta Red, where does the name derive from?
I dont know. originally I just thought it sounded bad ass and then I discovered that its a nail polish color, a star trek novel, and a bunch of other pop culture novelties.
Being through so many breakups or hiatus’s as a band, what are some of the struggles that the band itself has endured trying to move forward ?
Our biggest struggle to date has been against ourselves, we have succumbed to negativity and self doubt, and we have allowed our failures to stall our growth and inhibit our potential. Overcoming them has been a challenge but we are in an emotionally strong, powerful, positive place right now and I feel like we can conquer the world.
You’re working on a brand new record. What can your fans expect outta Vendetta Red this time around?
Fans can expect a lyrically positive and soul reflecting album. Ive been writing from a new perspective of fatherhood, and happiness that I dont think our fans have ever seen from us before. Also the songs are fucking amazing. Theres some cool electronic creepy elements and some beautiful arrangements by my man burke. This is probably our best album.
If you’re looking for musical inspiration, what are a few records you’d pull out and listen too?
I love listening to Radiohead Pablo Honey the songs are so so good and I love the energy. I often revisit U2’s Achtung baby, Echo and the Bunnymen’s Ocean rain, and Morrissey of course. Suede is another big one for me guitar wise.
How has the music business changed since the inception of the band?
Its still the same really just different tools to provide music to an audience and generate revenue for the pleasure. The only differences are in the delivery systems. digits and what not.
Discover new rock like never before. George keeps you in the know on upcoming bands, new releases, and more! This week we featured exclusives : Pearl Jam (USA), Bad Wolves (USA), Shinedown (USA), The Elm Tree Circle (Germany), Ripe & Ruin (Germany) , Spanish Love Songs (USA), Zayde Wolf (USA), TRC (UK), Reverence (USA), Robert DeLong ft K.Flay (USA), Car Seat Headrest (USA).